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Three vertical panels displaying scenes from Lisbon, Portugal. The center and right panels show the Arco da Rua Augusta leading into Praça do Comércio, with many people in the square. Text overlays the images: 1. "THE CITY'S CHARM IS EVIDENT IN EVERY CORNER" (left panel, white text, slightly hard to read over the light buildings). 2. "From the Moorish occupation" (center panel). 3. "From the Moorish occupation to the age of discovery, the city's spirit is a story of resilience" (right panel, dark text, extremely difficult to read over the busy background).

November 24, 2025

Can you read this?

Can you read this while paying attention to the image? If you struggled to read this, so do your viewers. I’ve analyzed hundreds of vertical videos for social media, and these errors show up constantly: 1. WALL-OF-TEXT SYNDROME ❌ The mistake: Too many words per subtitle. Viewers can’t read fast enough, so they scroll. ✅ […]

February 12, 2022

Communicating to be understood

Willy Brandt said, If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen! Machine translation tools are great. When we need to understand a text written in a language that we do not know, we can quickly understand its general content when using them. Its existence has made […]