December 21st marks the winter solstice, the longest night of the year. For centuries, people have gathered on this night. Ancient civilizations lit bonfires and decorated their homes with green branches. Families came together, made offerings, and asked for winter to pass quickly. Different traditions, same impulse: to find light in the darkness. This year, […]

 Can you read this while paying attention to the image? If you struggled to read this, so do your viewers. I’ve analyzed hundreds of vertical videos for social media, and these errors show up constantly: 1. WALL-OF-TEXT SYNDROME ❌ The mistake: Too many words per subtitle. Viewers can’t read fast enough, so they scroll. ✅ […]

In subtitling, precision is everything. Every second a subtitle remains on screen is carefully calculated to make sure you can read without missing the visual action. This precise timing is the secret behind a truly smooth viewing experience. Have you ever noticed how precisely subtitles appear and disappear? It’s not arbitrary. The speed limits aren’t […]

When people think of subtitling, the first image that often comes to mind is a blockbuster film or a trending TV series. And yes, that’s certainly part of the industry. But, beyond the lights of Hollywood, the world of subtitling is extraordinarily broad and varied. My professional background is rooted in the manufacturing sector, where […]

Are you a lawyer who represents people applying for visas? “Do I need a translation?” but “How can I be certain my documents will be approved by Portuguese authorities like AIMA?” One mistake could ruin your client’s plans to start a new life in Portugal. That’s why legal translation should be done by a professional […]

The core complexity arises when translating between an Anglo-Saxon (Common Law) system and a Roman-based (Civil Law) system. Why? For the simple reason that their legal foundations are fundamentally distinct. When translating an English Commercial Law text, we need to look at two official sources: the Companies Act 2006 (UK) and the Código das Sociedades […]

In the field of audiovisual translation, accessibility is a central concern. However, for me, accessibility is more than a professional obligation: it’s a fundamental value. It is the cornerstone of a society where everyone has equal access to spaces, information, and experiences. The Importance of Simple and Clear Language On Global Accessibility Awareness Day (GAAD), […]

If your video content isn’t accessible, you’re losing valuable viewers.  We understand your core goal: to connect with the broadest possible audience and drive maximum engagement.  But are language barriers restricting your growth? Think about the opportunities you’re missing.  Have you considered the impact of missing subtitles on viewer retention?  We know that accessibility isn’t […]

Definitely, vertical video is the new normal. It’s taken over social media, invaded our phones. It’s immersive, it’s tailored. It engages, conquers, dominates. But… what about captions? Auto-generated captions help, but they don’t embrace everyone. Inclusion and accessibility demand a human touch. We need to urgently develop new guidelines for subtitling these vertical corporate videos […]

Ever thought of subtitling as a form of poetry? At first glance, subtitling and poetry are very different things. But if you look closer, you’ll see they have a lot in common. A colleague recently added to this perception the issue of the similarity between comic book translation and writing subtitles. The shared challenge is […]