Subtitling work can sometimes feel like staring at a blank piece of paper and attempting to start writing from scratch. I thought about this analogy when Renata Soares, a translator colleague who attended my subtitling course, shared her experience. Why? Renata said: One of the main reasons I enrolled in this course was to enhance […]

📚  Would you like to speak French with a perfect accent, or learn how to pronounce “Ramon” and “jamón” in Spanish? 🎬 Subtitles can be used for much more than just word translation. 💡They can be a powerful tool for improving your accent: ▶ The visual representation of spoken words in subtitles helps match the […]

🎬 Why “Dune – Part Two” subtitles don’t tell the whole story – a subtitling challenge called Chakobsa. ✴ Frank Herbert was the author of the best-selling Dune series of futuristic novels. In his book, he described this fictional language, but didn’t create any grammar or vocabulary. ✴ David Peterson, a renowned conlanger (a fictional […]

🎬 Subtitling aims to make multimedia content accessible to all, but its quality is often criticized for failing to meet viewers’ needs, such as being inaccurate or difficult to read. ⏹ Defining QUALITY in subtitling is complex. Different stakeholders (policymakers, language service providers, researchers, professional subtitlers and viewers) prioritize different aspects. ⏺ Subtitling, since it involves […]

Have you noticed how well-written subtitles go invisible, whereas poorly written ones completely hinder your immersion in the movie? Did you ever find yourself unable to fully appreciate a scene because of the subtitles? They take us to different languages and cultures without affecting the magic of the movie. Subtitling is part of the history […]

💡 Today’s technological advancements have transformed numerous industries, including subtitle production. 🤖 AI-made subtitles can be convenient, but they often fall short in terms of quality and ergonomics, raising concerns about their potential to replace human-made subtitles. 🔎 Let’s find out the limitations of artificial intelligence-generated subtitles, and why human expertise remains essential for optimal […]

It is impossible to caption your life and live it at the same time. I spent the last week of the year relaxing. I stayed away from social media most of the time. Anyway, I took a few days off to just be present in my life, without any pressure to write anything down or […]

✨ December 21st is the longest night of the year when ancient civilizations paused to watch the rhythms of nature. ✨ They decorated their houses with branches and lit bonfires to ask the gods for warmth during the winter. ✨ Whatever we call them, our rituals show that we all share the same human experience. […]

There are 3 reasons why captions and subtitles boost video SEO: 1️⃣ Enhanced Discoverability: Subtitles add searchable text, enhancing search engine rankings. 2️⃣ Expanded Audience: Language barriers break down, engaging a global viewership. 3️⃣ Increased Engagement: Accessibility extends watch times, signaling quality to algorithms. Photo: Stephen Philips (Unsplash)

Portuguese is a beautiful and complex language with a rich history that reflects the country’s diverse cultural heritage. I am fascinated by the many influences that have shaped the language over the centuries, including Latin, Arabic, and other European languages. One of the most interesting things about Portuguese is its extensive ARABIC vocabulary. The Portuguese […]