Vertical video is the new normal

Definitely, vertical video is the new normal.

It’s taken over social media, invaded our phones.

It’s immersive, it’s tailored. It engages, conquers, dominates.

But… what about captions?

Auto-generated captions help, but they don’t embrace everyone.

Inclusion and accessibility demand a human touch.

We need to urgently develop new guidelines for subtitling these vertical corporate videos and ensure this work is done by experienced professionals.

For a private creator, maybe it’s not a priority. For companies, it’s essential.

Think:

A well-done caption or subtitle is an embrace.

Accessibility is a right. Inclusion is a duty.

Don’t ignore. Don’t leave it for later. Build a more accessible future.

Start today.

Image by Freepick