Who would have thought that a subtitling software could have a philosophy of social inclusion? This was the topic I presented at the recent ATAV Portugal event, Construir Pontes 2024. I love this topic because I have always been passionate about sharing knowledge and empowering others. That is why this blog and my social media […]
Being an experienced language specialist with a solid track record in international business, I provide a suite of services tailored to meet your specific requirements. A global perspective My years working with Portuguese companies expanding into Europe have equipped me with an in-depth understanding of the challenges businesses face when entering new markets. Combining passion […]
Why great subtitles matter? Did you know that something as simple as subtitles can make or break your video watching experience? A new location, a different character, or a shift of the camera angle are some moments when the scene changes. During these changes, our eyes naturally adjust their focus. If subtitles stay on screen […]
🎬 Every profession has its own unique secret language, and subtitling is no exception. ❕ We might not use JARGON with everyday people, but trust me, it’s a whole new world within the sector. 💙 Think about it: everyone loves subtitles, but how many people are aware of the history behind those little captions? ❔ Did […]
Subtitling work can sometimes feel like staring at a blank piece of paper and attempting to start writing from scratch. I thought about this analogy when Renata Soares, a translator colleague who attended my subtitling course, shared her experience. Why? Renata said: One of the main reasons I enrolled in this course was to enhance […]
📚 Would you like to speak French with a perfect accent, or learn how to pronounce “Ramon” and “jamón” in Spanish? 🎬 Subtitles can be used for much more than just word translation. 💡They can be a powerful tool for improving your accent: ▶ The visual representation of spoken words in subtitles helps match the […]
🎬 Why “Dune – Part Two” subtitles don’t tell the whole story – a subtitling challenge called Chakobsa. ✴ Frank Herbert was the author of the best-selling Dune series of futuristic novels. In his book, he described this fictional language, but didn’t create any grammar or vocabulary. ✴ David Peterson, a renowned conlanger (a fictional […]
🎬 Subtitling aims to make multimedia content accessible to all, but its quality is often criticized for failing to meet viewers’ needs, such as being inaccurate or difficult to read. ⏹ Defining QUALITY in subtitling is complex. Different stakeholders (policymakers, language service providers, researchers, professional subtitlers and viewers) prioritize different aspects. ⏺ Subtitling, since it involves […]
Have you noticed how well-written subtitles go invisible, whereas poorly written ones completely hinder your immersion in the movie? Did you ever find yourself unable to fully appreciate a scene because of the subtitles? They take us to different languages and cultures without affecting the magic of the movie. Subtitling is part of the history […]
💡 Today’s technological advancements have transformed numerous industries, including subtitle production. 🤖 AI-made subtitles can be convenient, but they often fall short in terms of quality and ergonomics, raising concerns about their potential to replace human-made subtitles. 🔎 Let’s find out the limitations of artificial intelligence-generated subtitles, and why human expertise remains essential for optimal […]