If your video content isn’t accessible, you’re losing valuable viewers. We understand your core goal: to connect with the broadest possible audience and drive maximum engagement. But are language barriers restricting your growth? Think about the opportunities you’re missing. Have you considered the impact of missing subtitles on viewer retention? We know that accessibility isn’t […]
Definitely, vertical video is the new normal. It’s taken over social media, invaded our phones. It’s immersive, it’s tailored. It engages, conquers, dominates. But… what about captions? Auto-generated captions help, but they don’t embrace everyone. Inclusion and accessibility demand a human touch. We need to urgently develop new guidelines for subtitling these vertical corporate videos […]
Ever thought of subtitling as a form of poetry? At first glance, subtitling and poetry are very different things. But if you look closer, you’ll see they have a lot in common. A colleague recently added to this perception the issue of the similarity between comic book translation and writing subtitles. The shared challenge is […]
I have always been a cinema lover, but working in subtitling has given this hobby a new depth. The hours spent in front of the computer deciphering messages hidden in the images have made me a more attentive viewer. I finally managed to go and see the movie “Ainda Estou Aqui” (I’m still here) this […]
Learn the crucial stages of analyzing source material for accurate and engaging subtitles. Improve your subtitling skills with this comprehensive guide.
What do postcards and subtitles have in common? With only one image and a limited amount of space, we must convey a message, keeping its essence and making it travel across cultures. When I saw these vintage postcards, I thought about how sending messages on these small pieces of paper is like my job as […]
Lately, we have seen a rise in subtitled content on various platforms, from social media to streaming services. Netflix, Disney+, and YouTube have all shown that subtitles are important for their global success. Preply, a language learning marketplace, conducted a survey involving 1,260 Americans to understand the reasons for the increasing popularity of subtitles. —29% […]
Who would have thought that a subtitling software could have a philosophy of social inclusion? This was the topic I presented at the recent ATAV Portugal event, Construir Pontes 2024. FOSS stands for Free Open-Source Software.I’ve taken the opportunity to dispel some common myths about FOSS: *Myth: FOSS software is low qualityTruth: Many open-source projects […]
Being an experienced language specialist with a solid track record in international business, I provide a suite of services tailored to meet your specific requirements. A global perspective My years working with Portuguese companies expanding into Europe have equipped me with an in-depth understanding of the challenges businesses face when entering new markets. Combining passion […]
Why great subtitles matter? Did you know that something as simple as subtitles can make or break your video watching experience? A new location, a different character, or a shift of the camera angle are some moments when the scene changes. During these changes, our eyes naturally adjust their focus. If subtitles stay on screen […]