When we rely on machine translation to translate technical terms, we may be surprised at the result. When communication is institutional, please don’t fall into that temptation; it is a mistake that can jeopardize the image and credibility of your product. This image shows a disastrous translation—a black ink pen with thick and permanent stroke. […]

Today is International Mother Language Day. This commemoration aims to promote awareness of linguistic and cultural diversity and multilingualism.

Whenever new realities, businesses, technologies arise, we have to name them. So, we import words from one area to another – Agile framework imported the term scrum from rugby, for example – and this dialogue from Alice in Wonderland‘s book occurred to me: – (…) and that shows that there are three hundred and sixty-four […]

Stephen Richards Covey said: most people don’t listen with the intent to understand; they listen with the intent to reply. I think it’s true, most of the time. Who never found themselves, while another was talking, thinking about what he would answer? Active listening is a skill that can be trained and developed with practice. […]

Willy Brandt said, If I’m selling to you, I speak your language. If I’m buying, dann müssen Sie Deutsch sprechen! Machine translation tools are great. When we need to understand a text written in a language that we do not know, we can quickly understand its general content when using them. Its existence has made […]