A discreet trend with a powerful impact

Lately, we have seen a rise in subtitled content on various platforms, from social media to streaming services.

Netflix, Disney+, and YouTube have all shown that subtitles are important for their global success.

Preply, a language learning marketplace, conducted a survey involving 1,260 Americans to understand the reasons for the increasing popularity of subtitles.

—29% of people prefer to watch content alone, so they turn on the subtitles to avoid bothering other people (even at home).

—61% of people use subtitles when dealing with accents that are difficult to understand.

—27% of people use subtitles to stay focused on their content while dealing with multiple screens, children, pets, work, news, etc.

While AI-generated subtitles can be useful for personal and short content, they aren’t a adequate solution when it comes to longer videos, movies, corporate presentations and e-learning courses.

Captioning is not just a tool for the hearing impaired.

Captions and subtitles are a smart marketing strategy for any company that wants to increase its reach and enhance its reputation.

High-quality, accessible content will help you attract a wider audience, build customer loyalty, and differentiate yourself from the competition.

In addition, captions can help improve your search engine rankings and increase the viewing time.

By investing in high-quality captions, you demonstrate your commitment to inclusivity and viewer experience, and you avoid AI-generated captioning failures.

💫 Let’s create something extraordinary?